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type_genre:"Article in journal"
~isPartOf:"AMS review : official publication of the Academy of Marketing Science"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
~type_genre:"Government document"
~type_genre:"Handbook"
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Konsumentenverhalten
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Kivenzor, Gregory J.
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Merunka, Dwight R.
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AMS review : official publication of the Academy of Marketing Science
Journal of international consumer marketing
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Journal of consumer behaviour : an international research review
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
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2
Reinterpreting cultural priming effects in cross-cultural consumer research
Merunka, Dwight R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
4
,
pp. 232-248
Persistent link: https://www.econbiz.de/10010233412
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