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type_genre:"Article in journal"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Journal of global marketing"
~person:"Lee, Oscar"
~subject:"Konsumentenverhalten"
~subject:"Social integration"
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Konsumentenverhalten
Social integration
Brand image
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China
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Consumer behaviour
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Cultural identity
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Designation of origin
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Herkunftsbezeichnung
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Kulturelle Identität
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Markenimage
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Nationalkultur
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Openness to foreign cultures
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Social values
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Soziale Werte
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Taiwan
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Taiwan Chinese consumers
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consumer nationalism
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product familiarity
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product-country image
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purchase intention
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traditional cultural value orientation
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Lee, Oscar
Al Ganideh, Saeb Farhan
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Aashish, Kumar
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Awudu, Iddrisu
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Manrai, Ajay K.
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Australasian marketing journal
Journal of global marketing
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Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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