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type_genre:"Article in journal"
~isPartOf:"Benchmarking : an international journal ; BIJ"
~isPartOf:"Cross cultural management : an international journal"
~person:"Kang, Seongho"
~subject:"China"
~subject:"Transnational corporation"
~type_genre:"Graue Literatur"
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Benchmarking : an international journal ; BIJ
Cross cultural management : an international journal
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The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo
;
Kang, Seongho
;
Kim, Minsung
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
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