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type_genre:"Article in journal"
~isPartOf:"European journal of marketing : EJM"
~person:"Ko, Eunju"
~person:"Lee, Richard"
~subject:"Konsumentenverhalten"
~subject:"Leadership style"
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Konsumentenverhalten
Leadership style
Animosity
2
Consumer behaviour
2
Designation of origin
2
Ethnocentrism
2
Herkunftsbezeichnung
2
National culture
2
Nationalkultur
2
Buyer behaviour
1
Cosmopolitanism
1
Latent growth modelling
1
Memory
1
Sponsoring
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Sponsorship
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Article in journal
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Ko, Eunju
Lee, Richard
Huang, Yu-an
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Lee, Kyung Tae
1
Li, Jianyao
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Lin, Chad
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Mazodier, Marc
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Phau, Ian
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European journal of marketing : EJM
International marketing review
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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A memory theory perspective of consumer ethnocentrism and animosity
Lee, Richard
;
Lee, Kyung Tae
;
Li, Jianyao
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1266-1285
Persistent link: https://www.econbiz.de/10011725678
Saved in:
2
The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Lee, Richard
;
Mazodier, Marc
- In:
European journal of marketing : EJM
49
(
2015
)
5/6
,
pp. 919-942
Persistent link: https://www.econbiz.de/10011298077
Saved in:
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