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type_genre:"Article in journal"
~isPartOf:"Frontiers of business research in China : selected publications from Chinese universities"
~isPartOf:"Journal of international marketing"
~person:"Zou, Shaoming"
~subject:"Cultural identity"
~subject:"Entrepreneurship approach"
~subject:"Konsumentenverhalten"
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Frontiers of business research in China : selected publications from Chinese universities
Journal of international marketing
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Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
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