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type_genre:"Article in journal"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"The Japanese economic review : the journal of the Japanese Economic Association"
~subject:"Sonderangebot"
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Sonderangebot
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Brand management
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Article in journal
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Duboff, Robert
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Horst, Peter
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Harvard business review : HBR
The Japanese economic review : the journal of the Japanese Economic Association
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
3
Marketing : ZFP ; journal of research and management
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Clearance sales and new product introduction
Utaka, Atsuo
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
3
,
pp. 539-554
Persistent link: https://www.econbiz.de/10013274072
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2
Frequency versus depth : how changing the temporal process of promotions impacts demand for a storable good
Osborne, Matthew
- In:
The Japanese economic review : the journal of the …
69
(
2018
)
3
,
pp. 258-283
Persistent link: https://www.econbiz.de/10011951291
Saved in:
3
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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