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type_genre:"Article in journal"
~isPartOf:"International business review : the official journal of the European International Business Academy"
~isPartOf:"Journal of international consumer marketing"
~person:"Cleveland, Mark"
~subject:"China"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Acculturation
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Cleveland, Mark
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International business review : the official journal of the European International Business Academy
Journal of international consumer marketing
Journal of business research : JBR
5
International marketing review
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Journal of international marketing
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ECONIS (ZBW)
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The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior
Cleveland, Mark
;
Laroche, Michel
;
Takahashi, Ikuo
- In:
Journal of international consumer marketing
27
(
2015
)
5
,
pp. 364-387
Persistent link: https://www.econbiz.de/10011410261
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