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type_genre:"Article in journal"
~isPartOf:"International journal of consumer studies"
~person:"Malhotra, Naresh K."
~subject:"Relationship marketing"
~subject:"Social Web"
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Observational learning : influence of regulatory focus, knowledge, and summarized observable recommendations on consumer decision outcomes in an online environment
Patil, Ashutosh
;
Malhotra, Naresh K.
;
Maity, Moutusy
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1428-1450
Persistent link: https://www.econbiz.de/10013329339
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