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type_genre:"Article in journal"
~isPartOf:"International journal of market research : JMRS ; the journal of the Market Research Society"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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International journal of market research : JMRS ; the journal of the Market Research Society
The journal of brand management : an international journal
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International journal of advertising : the review of marketing communications
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
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Does an expanded brand user base of co-branded advertising help ad-memorability?
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
4
,
pp. 366-379
Persistent link: https://www.econbiz.de/10011919262
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