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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Bae, Young Han"
~person:"Keles, Serap"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
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Cultural identity
Konsumentenverhalten
Consumer behaviour
2
International marketing
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Internationales Marketing
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Kulturelle Identität
2
National culture
2
Nationalkultur
2
Advertising
1
Comparison
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Cross-cultural advertising
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Cross-cultural management
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Cultural values
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Culture
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European advertising
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GLOBE dimensions
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Hong Kong
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Hongkong
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Interkulturelles Management
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Japan
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Kultur
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Northeast Asian consumers
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Social values
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South Korea
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Soziale Werte
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Südkorea
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Vergleich
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Werbung
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content analysis
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cultural differences
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cultural values
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global advertising
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global markets
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Article in journal
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Bae, Young Han
Keles, Serap
Al Ganideh, Saeb Farhan
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Aashish, Kumar
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Awudu, Iddrisu
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Manrai, Ajay K.
2
Parker, R. Stephen
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Raman, Prashant
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Biswas, Somdutta
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Boyle, Brett
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Brennan, Ross
1
Bruning, Edward R.
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Canterbury, Andrew
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Chan, Kenny K.
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Chan, Tsang-sing
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Chowdhury, Tamgid Ahmed
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Czarnecka, Barbara
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De Nisco, Alessandro
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Ellouzi, Meriam
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Friedeborn, Stefanie
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Ghanem, Salma
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Guo, Chen
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Hamelin, Nicolas
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Hermans, Charles M.
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Hough, Michelle
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Hussain, Mahmood
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Javalgi, Rajshekhar (Raj) G.
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Ju, Ilyoung
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Jun, Jong Woo
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Kalliny, Morris
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Kibret, Abiot Tsegaye
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Lascu, Dana
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Lee, Oscar
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Lee, Wei-Na
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Leung, Lai Cheung
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Little, Joseph P.
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Journal of global marketing
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ECONIS (ZBW)
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
2
Cultural differences among young adult consumers in Hong Kong, Japan, and Korea
Bae, Young Han
;
Hough, Michelle
;
Jun, Jong Woo
;
Ju, Ilyoung
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011963052
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