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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Friedeborn, Stefanie"
~person:"Keles, Serap"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
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Cultural identity
Konsumentenverhalten
Cross-cultural management
2
Culture
2
Interkulturelles Management
2
International marketing
2
Internationales Marketing
2
Kultur
2
Kulturelle Identität
2
National culture
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Nationalkultur
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cultural values
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Advertising
1
Consumer behaviour
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Cross-cultural advertising
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European advertising
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GLOBE dimensions
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Migranten
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Migrants
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Silent languages
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Social integration
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Social values
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Soziale Integration
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Soziale Werte
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Werbung
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content analysis
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cross-cultural marketing
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high-context cultures
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low-context cultures
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Article in journal
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Friedeborn, Stefanie
Keles, Serap
Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Manrai, Ajay K.
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
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Chan, Kenny K.
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Chan, Tsang-sing
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Chowdhury, Tamgid Ahmed
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Czarnecka, Barbara
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De Nisco, Alessandro
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Ellouzi, Meriam
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Ghanem, Salma
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Guo, Chen
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Hamelin, Nicolas
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Haytko, Diana L.
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Hermans, Charles M.
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Hussain, Mahmood
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Javalgi, Rajshekhar (Raj) G.
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Ju, Ilyoung
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Jun, Jong Woo
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Kalliny, Morris
1
Kibret, Abiot Tsegaye
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Lascu, Dana
1
Lee, Oscar
1
Lee, Wei-Na
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Leung, Lai Cheung
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Little, Joseph P.
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Manrai, Lalita A.
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Massi, Marta
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ECONIS (ZBW)
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Determinants and effects of cultural context : a review, conceptual model, and propositions
Manrai, Lalita A.
;
Manrai, Ajay K.
;
Lascu, Dana
; …
- In:
Journal of global marketing
32
(
2019
)
2
,
pp. 67-82
Persistent link: https://www.econbiz.de/10012201010
Saved in:
2
Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
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