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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Hamelin, Nicolas"
~person:"Kalliny, Morris"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Werbung"
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Internationales Marketing
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Hamelin, Nicolas
Kalliny, Morris
Al Ganideh, Saeb Farhan
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Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
2
Consumer ethnocentrism and country-of-origin effects in the Moroccan market
Hamelin, Nicolas
;
Ellouzi, Meriam
;
Canterbury, Andrew
- In:
Journal of global marketing
24
(
2011
)
3
,
pp. 228-244
Persistent link: https://www.econbiz.de/10009305490
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