//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Kalliny, Morris"
~subject:"Internationales Marketing"
~subject:"Konsumentenverhalten"
~subject:"Kulturelle Identität"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Nationalcharakter"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Internationales Marketing
Konsumentenverhalten
Kulturelle Identität
Werbung
Advertising
1
Advertising effects
1
Consumer behaviour
1
Consumer national culture
1
Cultural identity
1
National culture
1
Nationalkultur
1
Religion
1
Werbewirkung
1
advertising
1
consumer religion
1
religious symbols
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kalliny, Morris
Al Ganideh, Saeb Farhan
3
Aashish, Kumar
2
Awudu, Iddrisu
2
Manrai, Ajay K.
2
Parker, R. Stephen
2
Raman, Prashant
2
Bae, Young Han
1
Biswas, Somdutta
1
Boyle, Brett
1
Brennan, Ross
1
Bruning, Edward R.
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chowdhury, Tamgid Ahmed
1
Czarnecka, Barbara
1
De Nisco, Alessandro
1
Ellouzi, Meriam
1
Friedeborn, Stefanie
1
Ghanem, Salma
1
Guo, Chen
1
Hamelin, Nicolas
1
Han, C. M.
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Hough, Michelle
1
Hussain, Mahmood
1
Javalgi, Rajshekhar (Raj) G.
1
Ju, Ilyoung
1
Jun, Jong Woo
1
Keles, Serap
1
Kibret, Abiot Tsegaye
1
Lascu, Dana
1
Lee, Oscar
1
Lee, Wei-Na
1
Leung, Lai Cheung
1
Little, Joseph P.
1
Manrai, Lalita A.
1
Massi, Marta
1
more ...
less ...
Published in...
All
Journal of global marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Capitalizing on faith : a cross-cultural examination of consumer responses to the use of religious symbols in advertising
Kalliny, Morris
;
Ghanem, Salma
;
Shaner, Matthew
;
Boyle, …
- In:
Journal of global marketing
33
(
2020
)
3
,
pp. 158-176
Persistent link: https://www.econbiz.de/10012260089
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->