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type_genre:"Article in journal"
~isPartOf:"Journal of global marketing"
~person:"Keles, Serap"
~person:"Lee, Oscar"
~subject:"Cultural identity"
~subject:"Konsumentenverhalten"
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Cultural identity
Konsumentenverhalten
Consumer behaviour
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Kulturelle Identität
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Nationalkultur
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Social values
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Soziale Werte
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Advertising
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Brand image
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China
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Cross-cultural advertising
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Cross-cultural management
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Culture
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European advertising
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GLOBE dimensions
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Interkulturelles Management
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International marketing
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Internationales Marketing
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Kultur
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Markenimage
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Openness to foreign cultures
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Taiwan
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Taiwan Chinese consumers
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Werbung
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consumer nationalism
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content analysis
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cultural values
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product familiarity
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product-country image
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purchase intention
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traditional cultural value orientation
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Keles, Serap
Lee, Oscar
Al Ganideh, Saeb Farhan
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Aashish, Kumar
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Awudu, Iddrisu
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Manrai, Ajay K.
2
Parker, R. Stephen
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Raman, Prashant
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Bae, Young Han
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Biswas, Somdutta
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Boyle, Brett
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Brennan, Ross
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Bruning, Edward R.
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Canterbury, Andrew
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Chan, Kenny K.
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Czarnecka, Barbara
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Ju, Ilyoung
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Journal of global marketing
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ECONIS (ZBW)
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Cultural meaning, advertising, and national culture : a four-country study
Czarnecka, Barbara
;
Brennan, Ross
;
Keles, Serap
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 4-17
Persistent link: https://www.econbiz.de/10011963049
Saved in:
2
Antecedents of Taiwan Chinese consumers' purchase intentions toward US- and Japanese-made household appliances
Javalgi, Rajshekhar (Raj) G.
;
Park, Jieun
;
Lee, Oscar
; …
- In:
Journal of global marketing
26
(
2013
)
4
,
pp. 203-223
Persistent link: https://www.econbiz.de/10010199644
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