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type_genre:"Article in journal"
~isPartOf:"Journal of international consumer marketing"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Co-branding"
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Erfolgsfaktor
Konsumentenverhalten
Brand management
3
Consumer behaviour
3
Markenführung
3
co-branding
3
Brand image
2
Markenimage
2
Affective
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Brand adjacency
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Brand extension
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Cognition
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Correction
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Credibility
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Designation of origin
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Glaubwürdigkeit
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Herkunftsbezeichnung
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Kognition
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Luxury brand
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Luxury goods
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Luxusgüter
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Markentransfer
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Marketing cooperation
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Marketingkooperation
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Spain
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Spanien
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Taiwan
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brand extension
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brand fit
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brand management
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cognitive
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consumer involvement
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information saliency
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product fit
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Article in journal
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Arnita, Devi
1
Cesaronic, Fabrizio
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Chiu, Candy Lim
1
Ho, Han Chiang
1
Lado Coustré, Nora
1
Lee, Ling Ling
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Liu, Su-Ping
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Nasution, Reza Ashari
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Purnama, Saqina Qanidya
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Soesilo, Primidya K.
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Wang, Shih-Ching
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Journal of international consumer marketing
The journal of brand management : an international journal
7
Journal of business research : JBR
5
International journal of advertising : the review of marketing communications
4
The journal of product & brand management
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Cogent business & management
1
European journal of marketing : EJM
1
European research studies
1
Health marketing quarterly
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of automotive technology and management : IJATM
1
International journal of business
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business ethics : JOBE
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of retailing and consumer services
1
Journal of travel and tourism marketing
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Services marketing quarterly
1
Sport marketing quarterly : preferred journal of the Sport Marketing Association
1
The journal of applied business research
1
The service industries journal
1
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
1
ÖkologischeAgrarwissenschaften UNI Kassel
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ECONIS (ZBW)
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Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
2
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
Saved in:
3
Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study
Wang, Shih-Ching
;
Soesilo, Primidya K.
;
Zhang, Dan
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10011306309
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