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type_genre:"Article in journal"
~isPartOf:"Journal of strategic marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Rutherford, Brian N."
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Rutherford, Brian N.
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Journal of strategic marketing
The journal of business & industrial marketing
Journal of business research : JBR
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Industrial marketing management : the international journal for industrial and high-tech firms
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Stages of the international industrial sales process
Rutherford, Brian N.
;
Matthews, Ryan L.
- In:
The journal of business & industrial marketing
39
(
2024
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10014472699
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2
Single versus multiple salesforce go-to-market strategy : the impact of sales orientation on conflict, salesperson-owned loyalty and buyer-exit propensity
Anaza, Nwamaka A.
;
Rutherford, Brian N.
;
Wu, Gavin Jiayun
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
3
,
pp. 680-697
Persistent link: https://www.econbiz.de/10013539371
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