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type_genre:"Article in journal"
~person:"Alarcón, F."
~person:"Albers, Sönke"
~person:"Hong, Cheng"
~person:"Lado Coustré, Nora"
~subject:"co-branding"
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co-branding
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Alarcón, F.
Albers, Sönke
Hong, Cheng
Lado Coustré, Nora
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International journal of advertising : the review of marketing communications
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Journal of international consumer marketing
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ECONIS (ZBW)
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Meaning transfer in celebrity endorsement and co-branding : meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
2
Understanding the role of attitude components in co-branding : a comparison of Spanish and Taiwanese consumers
Ho, Han Chiang
;
Chiu, Candy Lim
;
Liu, Su-Ping
;
Lee, …
- In:
Journal of international consumer marketing
31
(
2019
)
3
,
pp. 203-224
Persistent link: https://www.econbiz.de/10012200729
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