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type_genre:"Article in journal"
~person:"Albaum, Gerald S."
~person:"Currim, Imran S."
~person:"Karner, Katharina"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Regionalität aus Sicht von Energieversorgungsunternehmen : eine qualitative Inhaltsanalyse zu Regionalstrom in Deutschland
Lehmann, Nico
;
Müller, Jonathan
;
Ardone, Armin
; …
- In:
Zeitschrift für Energiewirtschaft : ZfE
45
(
2021
)
1
,
pp. 79-88
Persistent link: https://www.econbiz.de/10012488543
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The misplaced controversy about internal consumption : not just a direct selling phenomenon
Crittenden, Victoria Lynn
;
Albaum, Gerald S.
- In:
Business horizons
58
(
2015
)
4
,
pp. 421-429
Persistent link: https://www.econbiz.de/10011300886
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3
Estimating the SCAN*PRO model of store sales : HB, FM or just OLS?
Andrews, Rick L.
;
Currim, Imran S.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10003662471
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