//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Article in journal"
~person:"Arnita, Devi"
~subject:"Advertising effects"
~subject:"Erfolgsfaktor"
~subject:"Konsumentenverhalten"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Co-branding"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Erfolgsfaktor
Konsumentenverhalten
Brand adjacency
1
Brand image
1
Brand management
1
Consumer behaviour
1
Credibility
1
Designation of origin
1
Glaubwürdigkeit
1
Herkunftsbezeichnung
1
Markenführung
1
Markenimage
1
Marketing cooperation
1
Marketingkooperation
1
co-branding
1
consumer involvement
1
country of origin
1
information saliency
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Konferenzschrift
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Arnita, Devi
Ilicic, Jasmina
3
Baxter, Stacey M.
2
Cohen, Justin
2
Faulkner, Margaret
2
Lado Coustré, Nora
2
Nguyen, Cathy
2
Romaniuk, Jenni
2
Ahn, Jungyong
1
Albert, Noel
1
Alexandris, Kostas
1
Ambroise, Laure
1
Anders, Sven
1
Angle, Justin W.
1
Baek, Tae Hyun
1
Baghi, Ilaria
1
Baloglu, Seyhmus
1
Bang, Hye Jin
1
Baxter, Stacey
1
Birdwhistell, Mark
1
Boush, David M.
1
Britt, Jason
1
Brown, Brian P.
1
Buzzavo, Leonardo
1
Cesaronic, Fabrizio
1
Chalip, Laurence Hilmond
1
Charlton, Nathalie
1
Chawdhary, Rahul
1
Chen, Chien-Wei
1
Chen, Xi
1
Chiu, Candy Lim
1
Choi, Dongwon
1
Choi, Tsan-Ming
1
Chow, Pui-Sze
1
Claes, Roswitha
1
Claypool, Joe O.
1
Consolación-Segura, Carolina
1
Cordeiro, Rafaela Almeida
1
Cornwell, T. Bettina
1
Cui, Annie Peng
1
more ...
less ...
Published in...
All
Journal of international consumer marketing
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Believe it or not : the effect of involvement on the credibility of image transfer through co-branding
Nasution, Reza Ashari
;
Arnita, Devi
;
Purnama, Saqina Qanidya
- In:
Journal of international consumer marketing
33
(
2021
)
5
,
pp. 578-594
Persistent link: https://www.econbiz.de/10012650588
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->