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type_genre:"Article in journal"
~person:"Chan-Olmsted, Sylvia M."
~person:"Dibb, Sally"
~person:"Kraus, Sascha"
~subject:"Online-Marketing"
~subject:"SME"
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Online-Marketing
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Marketing management
21
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6
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4
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Business start-up
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Article in journal
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9
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Chan-Olmsted, Sylvia M.
Dibb, Sally
Kraus, Sascha
Gilmore, Audrey
9
Laukkanen, Tommi
9
Reijonen, Helen
8
O'Dwyer, Michele
7
Didonet, Simone Regina
5
Hirvonen, Saku
5
Ko, Eunju
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Thurasamy Ramayah
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Carson, David
4
Jones, Rosalind
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Lepkowska-White, Elzbieta
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Mohammad Falahat
4
Rowley, Jennifer
4
Simmons, Geoffrey
4
Spillan, John E.
4
Tuominen, Sasu
4
Agnihotri, Raj
3
Agyapong, Ahmed
3
Altinay, Levent
3
Banerjee, Saikat
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Boso, Nathaniel
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Brooksbank, Roger
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Cadogan, John W.
3
Crick, Dave
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Crick, James M.
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Fearne, Andrew P.
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Gabrielsson, Peter
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Gaur, Sanjaya Singh
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Jaiyeoba, Olumide Olasimbo
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Joensuu-Salo, Sanna
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Karjaluoto, Heikki
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Kim, Sang Jin
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Klepek, Martin
3
Kocak, Akin
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Asia Pacific journal of marketing and logistics
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International entrepreneurship and management journal
1
International journal of entrepreneurial venturing
1
Journal of business research : JBR
1
Journal of media business studies
1
Journal of research in marketing and entrepreneurship
1
Journal of strategic marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
9
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1
Decoding influencer marketing from a community perspective : typologies and marketing management implications
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
8
,
pp. 1839-1856
Persistent link: https://www.econbiz.de/10014430181
Saved in:
2
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
3
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
4
Developing a scale for entrepreneurial marketing : revealing its inner frame and prediction of performance
Eggers, Fabian
;
Niemand, Thomas
;
Kraus, Sascha
;
Breier, …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 72-82
Persistent link: https://www.econbiz.de/10012230439
Saved in:
5
Content marketing strategy of branded YouTube channels
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
17
(
2020
)
3/4
,
pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
Saved in:
6
Defining, conceptualizing, and assessing the practice of branded content as a marketing communications strategy
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
;
Xiao, Min
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
2
,
pp. 18-30
Persistent link: https://www.econbiz.de/10011959729
Saved in:
7
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
8
Editorial: strategic marketing management in small and medium-sized enterprises
Gilmore, Audrey
;
Kraus, Sascha
;
O'Dwyer, Michele
; …
- In:
International entrepreneurship and management journal
8
(
2012
)
2
,
pp. 141-143
Persistent link: https://www.econbiz.de/10010219536
Saved in:
9
Entrepreneurial marketing over the internet : an explorative qualitative empirical analysis
Schmengler, Kati
;
Kraus, Sascha
- In:
International journal of entrepreneurial venturing
2
(
2010
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009303478
Saved in:
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