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type_genre:"Article in journal"
~person:"Dibb, Sally"
~person:"Lepkowska-White, Elzbieta"
~subject:"Market segmentation"
~subject:"Online-Marketing"
~subject:"SME"
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Dibb, Sally
Lepkowska-White, Elzbieta
Gilmore, Audrey
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Reijonen, Helen
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Didonet, Simone Regina
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Thurasamy Ramayah
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Journal of internet commerce
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing management : MM
1
Journal of research in marketing and entrepreneurship
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ECONIS (ZBW)
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1
"Old boys' club" : barriers to digital marketing in small B2B firms
Setkute, Justina
;
Dibb, Sally
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 266-279
Persistent link: https://www.econbiz.de/10013259081
Saved in:
2
Marketing decisions and implementation process for entrepreneurial and managerial practices : a critical incident technique approach
Sá, Elisabete
;
Farhangmehr, Minoo
;
Pinho, José Carlos
; …
- In:
Journal of research in marketing and entrepreneurship
24
(
2022
)
2
,
pp. 221-241
Persistent link: https://www.econbiz.de/10013369615
Saved in:
3
Social media marketing management : a conceptual framework
Parsons, Amy L.
;
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
17
(
2018
)
2
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011987420
Saved in:
4
Exploring the challenges of incorporating social media marketing strategies in the restaurant business
Lepkowska-White, Elzbieta
- In:
Journal of internet commerce
16
(
2017
)
3
,
pp. 323-342
Persistent link: https://www.econbiz.de/10011804506
Saved in:
5
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Journal of marketing management : MM
31
(
2015
)
1/2
,
pp. 62-83
Persistent link: https://www.econbiz.de/10010511384
Saved in:
6
Cross promotion of web references in print ads : are advertisers attempting to engage consumers?
Lepkowska-White, Elzbieta
;
Parsons, Amy
;
Ceylan, Aylin
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 309-326
Persistent link: https://www.econbiz.de/10010433942
Saved in:
7
Editorial: Social media's impact on market segmentation and CRM
Simkin, Lyndon
;
Dibb, Sally
- In:
Journal of strategic marketing
21
(
2013
)
5
,
pp. 391-393
Persistent link: https://www.econbiz.de/10009781117
Saved in:
8
Are they listening? : designing online recommendations for today's consumers
Lepkowska-White, Elzbieta
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 182-200
Persistent link: https://www.econbiz.de/10009793426
Saved in:
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