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type_genre:"Article in journal"
~person:"Hartmann, Rainer"
~person:"Koenigsfeld, Jason Paul"
~person:"Rajagopal"
~subject:"Markenführung"
~type_genre:"Textbook"
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Hartmann, Rainer
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Rajagopal
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International journal of leisure and tourism marketing : IJLTM
3
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ECONIS (ZBW)
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Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns
Rajagopal
- In:
International journal of leisure and tourism marketing …
6
(
2018
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011846524
Saved in:
2
Editorial: co-creating leisure and tourism destination branding strategies
Rajagopal
- In:
International journal of leisure and tourism marketing …
5
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011642325
Saved in:
3
Editorial: architecting destination brands in leisure and tourism industry
Rajagopal
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 109-111
Persistent link: https://www.econbiz.de/10009658332
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