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type_genre:"Article in journal"
~person:"Moore, Christopher"
~subject:"International market entry"
~type_genre:"Mehrbändiges Werk"
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International market entry
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Moore, Christopher
Bai, Huifeng
4
McColl, Julie
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Frasquet Deltoro, Marta
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Moore, Christopher M.
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Witek-Hajduk, Marzanna Katarzyna
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Andreu-Guerrero, Rosario
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He, Weijing
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International journal of retail & distribution management
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International marketing review
1
Journal of business research : JBR
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Journal of retailing and consumer services
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Luxury fashion retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
Motives behind retailers' post-entry expansion : evidence from the Chinese luxury fashion market
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012434264
Saved in:
3
Luxury retailers' entry and expansion strategies in China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International journal of retail & distribution management
45
(
2017
)
11
,
pp. 1181-1199
Persistent link: https://www.econbiz.de/10011815152
Saved in:
4
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
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