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type_genre:"Article in journal"
~subject:"Branchenentwicklung"
~subject:"Business magazine"
~subject:"Press publisher"
~type_genre:"Thesis"
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Search: subject_exact:"Magazine publishing"
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Branchenentwicklung
Business magazine
Press publisher
Zeitschriftenverlag
65
Magazine publishing
63
Deutschland
23
Germany
20
Print advertising
12
Printwerbung
12
Theorie
10
Theory
10
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9
Zeitschrift
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7
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Gerum, Elmar
1
Gustafsson, Karl Erik
1
Haase, Corinna
1
Jüttner, Clemens
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Karalus, Gerrit
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King, Karen Whitehill
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1
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1
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Parker, Martin
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Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft / Schriften zum europäischen Management
1
Journal of advertising research
1
Journal of business & economics research
1
Journal of media business studies
1
Organization : the interdisciplinary journal of organization, theory and society
1
Schriften zum europäischen Management
1
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ECONIS (ZBW)
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1
Our magazine, or, why does no-one read us?
Parker, Martin
- In:
Organization : the interdisciplinary journal of …
30
(
2023
)
6
,
pp. 1287-1292
Persistent link: https://www.econbiz.de/10014432189
Saved in:
2
Mergers & competition, magazine research, and old media meeting new
Gustafsson, Karl Erik
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009579453
Saved in:
3
Checking the pulse of print media : fifty years of newspaper and magazine advertising research
Nyilasy, Gergely
;
King, Karen Whitehill
;
Reid, Leonard N.
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 167-181
Persistent link: https://www.econbiz.de/10009126983
Saved in:
4
An internal control evaluation tool for advertising revenue in the newspaper and magazine publishing industry
Orchard, Lou X.
- In:
Journal of business & economics research
8
(
2010
)
9
,
pp. 93-97
Persistent link: https://www.econbiz.de/10008806742
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5
Wachstumsstrategien in der Medienbranche : eine Untersuchung des ressourcenbasierten Aufbaus neuer Geschäftsfelder bei deutschen Printmedien
Karalus, Gerrit
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003716447
Saved in:
6
Wirtschaftszeitschriften in der Krise : eine unternehmensstrategische Analyse
Gerum, Elmar
;
Stieglitz, Nils
;
Haase, Corinna
; …
- In:
Zeitschrift Führung + Organisation : ZfO
71
(
2002
)
6
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001716501
Saved in:
7
Ökonomie des Presseverlages
Stahmer, Frank
-
1995
Persistent link: https://www.econbiz.de/10008730080
Saved in:
8
Internationale Markt- und Managementstrategien für Print-Medien
Schroeder, Michael
-
1994
Persistent link: https://www.econbiz.de/10013389826
Saved in:
9
Optimale Produktpolitik im Presseverlag : eine entscheidungsorientierte Analyse unter besonderer Berücksichtigung der Druckflächenallokation
Meyer, Michael
-
1989
Persistent link: https://www.econbiz.de/10000020738
Saved in:
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