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type_genre:"Aufsatz im Buch"
type_genre:"Congress report"
~institution:"Pearson Studium"
~institution:"Uni-Taschenbücher GmbH"
~institution:"W. Kohlhammer GmbH"
~person:"Boltres-Streeck, Klaus"
~type_genre:"Textbook"
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Management der Fantasie : Einführung in die werbende Wirtschaftskommunikation
Boltres-Streeck, Klaus
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2016
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3., aktualisierte und überarbeitete Auflage
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