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type_genre:"Aufsatz im Buch"
type_genre:"Congress report"
~language:"eng"
~person:"Koinig, Isabell"
~subject:"Deutschland"
~subject:"EU-Staaten"
~subject:"Estimation"
~subject:"Frankreich"
~subject:"Switzerland"
~subject:"Theorie"
~subject:"United States"
~subject:"Ökonomische Ideengeschichte"
~type:"article"
~type_genre:"Collection of articles of several authors"
~type_genre:"Handbuch"
~type_genre:"Working Paper"
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Aufsatz im Buch
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Koinig, Isabell
Ebeling, Richard M.
4
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Bridging the gap between advertising academia and practice
1
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
1
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ECONIS (ZBW)
2
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CSR as "integrity management" in the media industry : an investigation of the top three media organisations from Germany, Austria and Switzerland
Koinig, Isabell
;
Bausch, Anika
;
Karmasin, Matthias
- In:
Media and change management : creating a path for new …
,
(pp. 311-330)
.
2022
Persistent link: https://www.econbiz.de/10013167395
Saved in:
2
The effects of different ad appeals in non-prescription drug advertising : a cross-cultural investigation
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Bridging the gap between advertising academia and practice
,
(pp. 266-280)
.
2017
Persistent link: https://www.econbiz.de/10011540397
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