//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Aufsatz im Buch"
~person:"Burkhardt, Achim"
~person:"Steinmann, Sascha"
~person:"Yi, Ho Taek"
~subject:"Einzelhandelspreis"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Handelsmarke"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Einzelhandelspreis
Marketingmanagement
Brand management
2
Handelsmarke
2
Markenführung
2
Store brand
2
Brand
1
Consumer behaviour
1
Consumer decision-making
1
Distribution channel
1
Einzelhandel
1
Food retailing
1
Food trade
1
Industrie
1
Konsumentenverhalten
1
Lebensmitteleinzelhandel
1
Lebensmittelhandel
1
Lieferantenmanagement
1
Manufacturing industries
1
Markenartikel
1
Marketing management
1
Preismanagement
1
Premium private label
1
Pricing
1
Pricing strategy
1
Product evaluation
1
Retail price
1
Retail trade
1
Supplier relationship management
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Book section
2
Bibliografie enthalten
1
Bibliography included
1
Conference paper
1
Graue Literatur
1
Hochschulschrift
1
Konferenzbeitrag
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
2
Author
All
Burkhardt, Achim
Steinmann, Sascha
Yi, Ho Taek
Olbrich, Rainer
2
Barsky, Robert B.
1
Bergen, Mark
1
Buhr, Carl-Christian
1
Choi, Seung-chan
1
Dutta, Shantanu
1
Fonferek, Katharina-Maria
1
Fudurić, Morana
1
Gendel-Guterman, Hanna
1
Genel, Zeynep
1
Girard, Tulay
1
Hanf, Jon
1
Horvat, Sandra
1
Jain, Subhash C.
1
Kaswengi, Joseph
1
Kotschedoff, Marco
1
Levy, Daniel C.
1
Levy, Shalom
1
Lim, Chae Un
1
Okan, Elif Yolbulan
1
Pinar, Musa
1
Rotemberg, Julio
1
Salman, Gulberk Gultekin
1
Schramm-Klein, Hanna
1
Tandon, Nidhi
1
Tucker, Lewis R.
1
Varga, Ákos
1
Verma, Jayender
1
Škare, Vatroslav
1
more ...
less ...
Published in...
All
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
Saved in:
2
Why do manufacturers engage in private labels production? : market strategy and channel relationship perspectives
Yi, Ho Taek
;
Lim, Chae Un
- In:
Marketing in the socially-networked world : challenges …
,
(pp. 81-89)
.
2013
Persistent link: https://www.econbiz.de/10010191277
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->