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type_genre:"Aufsatz im Buch"
~person:"Herbst, Dieter"
~person:"Szyszka, Peter"
~subject:"Markenführung"
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Public Relations für die Marke
Herbst, Dieter
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 297-312)
.
2008
Persistent link: https://www.econbiz.de/10003694373
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Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter
- In:
Handbuch Unternehmenskommunikation
,
(pp. 741-756)
.
2007
Persistent link: https://www.econbiz.de/10003441807
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