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type_genre:"Aufsatz im Buch"
~person:"Okan, Elif Yolbulan"
~person:"Steinmann, Sascha"
~subject:"Einzelhandelspreis"
~subject:"Marketingmanagement"
~type_genre:"Bibliography included"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Improving marketing strategies for private label products
1
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ECONIS (ZBW)
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Handling private label customer complaints to improve customer satisfaction : qualitative evidence from Turkish retailers
Okan, Elif Yolbulan
;
Salman, Gulberk Gultekin
- In:
Improving marketing strategies for private label products
,
(pp. 135-156)
.
2020
Persistent link: https://www.econbiz.de/10012125528
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2
The impact of pricing on consumer decision-making for and evaluations of premium private labeled brands in grocery retailing
Steinmann, Sascha
;
Fonferek, Katharina-Maria
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 143-149)
.
2018
Persistent link: https://www.econbiz.de/10013277500
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