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type_genre:"Aufsatz im Buch"
~person:"Szyszka, Peter"
~subject:"Markenführung"
~subject:"Marketing management"
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Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter
- In:
Handbuch Unternehmenskommunikation
,
(pp. 741-756)
.
2007
Persistent link: https://www.econbiz.de/10003441807
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