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type_genre:"Aufsatzsammlung"
~isPartOf:"Journal of business ethics : JOBE"
~person:"Liu, Gordon"
~type_genre:"Article in journal"
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Cause-Related Marketing
3
Cause-related marketing
3
Marketing management
3
Marketingmanagement
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Großbritannien
2
Stakeholder
2
United Kingdom
2
Beziehungsmarketing
1
Consumer
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Aufsatzsammlung
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Liu, Gordon
Balmer, John M. T.
2
Fam, Kim Shyan
2
Johnson, Jean L.
2
Ko, Wai Wai
2
Martin, Kelly D.
2
Saini, Amit
2
Vitell, Scott J.
2
Acikdilli, Gaye
1
Amazeen, Michelle
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Anker, Thomas Boysen
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Borland, Helen
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Bradford, Kevin D.
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Brik, Anis Ben
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Bush, Victoria
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Chang, Chun-Tuan
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Chen, Yang
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Cheng, Zhao-Hong
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Chiu, Chih-Jen
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Christensen, Lars Bech
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Desrochers, Debra M.
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Govind, Rahul
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Greyser, Stephen A.
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Grove, Stephen J.
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Guerreiro, João
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Howie, Katharine M.
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Hyman, Mike
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Jahdi, Khosro S.
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Jin, Jiafei
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Kamin, Tanja
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Kappel, Klemens
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Kiessling, Timothy S.
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Krush, Mike
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Lai, Chi-Shiun
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Li, Ji
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Lindgreen, Adam
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Liston-Heyes, Catherine
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Luke, Belinda
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Luu Trong Tuan
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Journal of business ethics : JOBE
European journal of marketing : EJM
2
AMS review : official publication of the Academy of Marketing Science
1
Entrepreneurship, theory and practice : ET & P
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Nonprofit and voluntary sector quarterly
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ECONIS (ZBW)
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Impacts of instrumental versus relational centered logic on cause-related marketing decision making
Liu, Gordon
- In:
Journal of business ethics : JOBE
113
(
2013
)
2
,
pp. 243-263
Persistent link: https://www.econbiz.de/10009751643
Saved in:
2
An analysis of cause-related marketing implementation strategies through social alliance : partnership conditions and strategic objectives
Liu, Gordon
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
100
(
2011
)
2
,
pp. 253-281
Persistent link: https://www.econbiz.de/10009162102
Saved in:
3
Employee participation in cause-related marketing strategies : a study of management perceptions from British consumer service industries
Liu, Gordon
;
Liston-Heyes, Catherine
;
Ko, Wai Wai
- In:
Journal of business ethics : JOBE
92
(
2010
)
2
,
pp. 195-210
Persistent link: https://www.econbiz.de/10003959439
Saved in:
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