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type_genre:"Aufsatzsammlung"
~person:"Dmoch, Thomas"
~subject:"France"
~subject:"Kanada"
~subject:"Switzerland"
~subject:"USA"
~subject:"Welt"
~type_genre:"Article in journal"
~type_genre:"Bibliography included"
~type_genre:"Festschrift"
~type_genre:"Thesis"
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Welt
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Dmoch, Thomas
Filippini, Massimo
53
Kugler, Peter
47
Kirchgässner, Gebhard
41
Schaltegger, Christoph A.
40
Abrahamsen, Yngve
39
Arvanitis, Spyridon
39
Feld, Lars P.
36
Frey, Bruno S.
34
Zweifel, Peter
33
Zimmermann, Heinz
32
Mann, Stefan
29
Sturm, Jan-Egbert
28
Wolter, Stefan C.
28
Chatagny, Florian
26
Wörter, Martin
26
Abberger, Klaus
25
Dibiasi, Andreas
25
Bieger, Thomas
24
Frey, René L.
24
Graff, Michael
24
Fischer, Andreas M.
23
Hollenstein, Heinz
23
Siegenthaler, Michael
23
Lechner, Michael
21
Siliverstovs, Boriss
21
Meyer, Conrad
20
Farsi, Mehdi
19
Funk, Anne Kathrin
19
Sousa-Poza, Alfonso
19
Felder, Stefan
18
Henneberger, Fred
18
Sheldon, George
18
Laesser, Christian
17
Thom, Norbert
17
Wasserfallen, Walter
17
Eckert, Florian
16
Jordan, Thomas
16
Mikosch, Heiner
16
Rathke, Alexander
16
Weder, Rolf
16
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Berichte aus der Betriebswirtschaft
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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Der Einfluß der Kultur auf die Standardisierbarkeit erlebnisbetonter Werbung: eine empirische Untersuchung in Deutschland, Frankreich und der Schweiz
Dmoch, Thomas
- In:
Marketing : ZFP ; journal of research and management
21
(
1999
)
3
,
pp. 179-195
Persistent link: https://www.econbiz.de/10001457819
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2
Interkulturelle Werbung : verhaltenswissenschaftliche Grundlagen für die Standardisierung erlebnisbetonter Werbung
Dmoch, Thomas
-
1997
-
Als Ms. gedr
Persistent link: https://www.econbiz.de/10000962379
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