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type_genre:"Aufsatzsammlung"
~person:"Morgan, Neil A."
~subject:"Markenführung"
~type_genre:"Article in journal"
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Markenführung
Marketing management
18
Marketingmanagement
18
Marketing
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7
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5
Ressourcenorientierter Ansatz
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3
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Marketing capabilities
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Morgan, Neil A.
Melewar, T. C.
13
Laukkanen, Tommi
9
Ko, Eunju
7
O'Cass, Aron
7
Balmer, John M. T.
6
Hirvonen, Saku
6
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6
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Bang Nguyen Viet
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Bang, Nguyen
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Baumgarth, Carsten
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Eisingerich, Andreas B
4
Gupta, Suraksha
4
Loureiro, Sandra Maria Correia
4
Mingione, Michela
4
Pitt, Leyland F.
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Srivastava, R. K.
4
Tuominen, Sasu
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Wymer, Walter
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Abril Barrie, Carmen
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Barrio-García, Salvador del
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Geyskens, Inge
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Gil Saura, Irene
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Keller, Kristopher Oliver
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing
1
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ECONIS (ZBW)
2
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1
Reexamining the market share-customer satisfaction relationship
Rego, Lopo L.
;
Morgan, Neil A.
;
Fornell, Claes
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10009793115
Saved in:
2
Linking marketing capabilities with profit growth
Morgan, Neil A.
;
Slotegraaf, Rebecca J.
;
Vorhies, Douglas W.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 284-293
Persistent link: https://www.econbiz.de/10003906408
Saved in:
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