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type_genre:"Aufsatzsammlung"
~subject:"Consumer behaviour"
~type_genre:"Article in journal"
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Search: subject_exact:"Mediensektor"
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Consumer behaviour
Mediensektor
1,102
Media industries
1,101
Communication media
448
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448
Deutschland
134
Germany
134
Social Web
119
Social web
119
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93
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93
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63
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62
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media
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Dekoulou, Paraskevi
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Dimakakos, Dimitrios
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Journal of media business studies
5
European journal of international management : EJIM
2
Journal of economic behavior & organization : JEBO
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Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of open innovation : technology, market, and complexity
2
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2
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2
Annales Universitatis Mariae Curie-Skłodowska / H
1
Applied economics letters
1
Asia Pacific journal of marketing and logistics
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ConsumAsiaN book series
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Economic review : journal of economics & business
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of business and emerging markets : IJBEM
1
International journal of hospitality management
1
International journal of management, knowledge and learning : IJMKL
1
International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
1
International journal of technology marketing : IJTMkt
1
JMM : the international journal on media management
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Journal of Islamic marketing : JIMA
1
Journal of advertising research
1
Journal of business economics and management
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Journal of business research : JBR
1
Journal of euromarketing
1
Journal of evolutionary economics
1
Journal of global marketing
1
Journal of industry, competition and trade
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
1
Journal of marketing analytics : JMA
1
Journal of marketing and consumer behaviour in emerging markets
1
Journal of marketing management : MM
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
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Journal of strategic marketing
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Management dynamics in the knowledge economy
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ECONIS (ZBW)
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61
Consuming China : approaches to cultural change in contemporary China
Latham, Kevin
(
ed.
);
Thompson, Stuart
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10001539034
Saved in:
62
Segmentation based on media consumption : a better way to plan integrated marketing communications media
Schimmel, Kurt
;
Nicholls, Jeananne
- In:
The journal of applied business research
21
(
2005
)
2
,
pp. 23-36
Persistent link: https://www.econbiz.de/10003010157
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