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type_genre:"Bericht"
~person:"Athwal, Navdeep"
~person:"Borowiecki, Karol Jan"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Cultural heritage
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Kulturgüter
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Consumer behaviour
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Brand authenticity
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Athwal, Navdeep
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Journal of marketing management : MM
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Examining how brand authenticity is established and maintained : the case of the Reverso
Athwal, Navdeep
;
Harris, Lloyd C.
- In:
Journal of marketing management : MM
34
(
2018
)
3/4
,
pp. 347-369
Persistent link: https://www.econbiz.de/10011883378
Saved in:
2
Historical origins of cultural supply in Italy
Borowiecki, Karol Jan
- In:
Oxford economic papers
67
(
2015
)
3
,
pp. 781-805
Persistent link: https://www.econbiz.de/10011346107
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