//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliographie"
type_genre:"Bibliography included"
~accessRights:"restricted"
~person:"Bruhn, Manfred"
~person:"Fuchs, Wolfgang"
~subject:"Marketing"
~subject:"Unternehmenskooperation"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Marketing
Unternehmenskooperation
Theorie
4
Theory
4
Advertising effects
2
Advertising planning
2
Deutschland
2
Dienstleistung
2
Germany
2
Kommunikationsstrategie
2
Marketing management
2
Marketingmanagement
2
Werbeplanung
2
Werbewirkung
2
Controlling
1
Dienstleistungsmanagement
1
Dienstleistungsmarketing
1
Kommunikation
1
Management
1
Management control
1
Service management
1
Services marketing
1
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Bibliographie
Bibliography included
Lehrbuch
12
Textbook
7
Bibliografie enthalten
3
Case study
1
Fallstudie
1
Language
All
German
3
Author
All
Bruhn, Manfred
Fuchs, Wolfgang
Olbrich, Rainer
2
Unger, Fritz
2
Meffert, Heribert
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Management der Marketing-Kommunikation
Fuchs, Wolfgang
-
2007
-
Vierte, aktualisierte und verbesserte Auflage
Persistent link: https://www.econbiz.de/10013515155
Saved in:
2
Dienstleistungsmarketing : Grundlagen, Konzepte, Methoden
Meffert, Heribert
;
Bruhn, Manfred
-
2006
-
5., überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515180
Saved in:
3
Management der Marketing-Kommunikation : mit 32 Tabellen
Unger, Fritz
;
Fuchs, Wolfgang
-
2005
-
3., aktualisierte und erweiterte Auflage
Persistent link: https://www.econbiz.de/10013515088
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->