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type_genre:"Bibliographie"
type_genre:"Bibliography included"
~isPartOf:"Stud oec / Anwendungsbezogene BWL"
~language:"deu"
~person:"Küpper, Hans-Ulrich"
~person:"Oppermann, Ralf"
~person:"Pepels, Werner"
~person:"Wunderer, Rolf"
~subject:"Brand management"
~subject:"Business economics"
~subject:"Financial ratio"
~subject:"Human resource control"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Product management"
~type_genre:"Fallstudie"
~type_genre:"Handbuch"
~type_genre:"Textbook"
~type_genre:"Wörterbuch"
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Küpper, Hans-Ulrich
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Marketing
Pepels, Werner
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1994
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1. Aufl.
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