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type_genre:"Bibliography included"
type_genre:"Sammelwerk"
~institution:"American Marketing Association"
~language:"ell"
~language:"eng"
~person:"Brady, Michael K."
~type_genre:"Glossary included"
~type_genre:"Textbook"
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Winter Educators' Conference <2010, New Orleans, La.>
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Marketing theory and applications ; 2010=Vol. 21
Brady, Michael K.
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2010
Persistent link: https://www.econbiz.de/10009377649
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