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type_genre:"Bibliography included"
~person:"Bhattacharya, C. B."
~subject:"Corporate social responsibility"
~type_genre:"Article in journal"
~type_genre:"Forschungsbericht"
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The debate over doing good : corporate social performance, strategic marketing levers, and firm-idiosyncratic risk
Luo, Xueming
;
Bhattacharya, C. B.
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 198-213
Persistent link: https://www.econbiz.de/10003901183
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