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type_genre:"Bibliography included"
~person:"Merunka, Dwight"
~subject:"Brand image"
~subject:"Rules of origin"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Fallstudie"
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Brand image
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Merunka, Dwight
Diamantopoulos, Adamantios
14
Giraldi, Janaina de Moura Engracia
7
Papadopoulos, Nicolas G.
7
Aichner, Thomas
6
Balabanis, George
6
Chen, Chun-Chu
6
Magnusson, Peter
6
Pike, Steven
6
Stylidis, Dimitrios
6
Westjohn, Stanford A.
6
Cai, Liping A.
5
De Nisco, Alessandro
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Grudecka, Anna
5
Hayakawa, Kazunobu
5
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5
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Coletti, Paolo
4
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Hahm, Jeeyeon
4
Hamzaoui-Essoussi, Leila
4
Lee, Sangwon
4
Lehto, Xinran Y.
4
Li, Mimi
4
Lopez, Carmen
4
Melewar, T. C.
4
Tasci, Asli DA
4
Wilken, Robert
4
Alvarez, Maria D.
3
Assaf, A. Georges
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Basfirinci, Cigdem
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Breiter Terry, Deborah
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Campo, Sara
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Cheah, Isaac
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Asia Pacific journal of marketing and logistics
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International journal of emerging markets
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International marketing review
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Journal of business research : JBR
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ECONIS (ZBW)
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The brand origin meaning transfer model (BOMT) : an integrative theoretical model
D'Antone, Simona
;
Merunka, Dwight
- In:
International marketing review
32
(
2015
)
6
,
pp. 713-731
Persistent link: https://www.econbiz.de/10011517602
Saved in:
2
The impact of territory of origin on product authenticity perceptions : an empirical analysis in China
Zhang, Mohua
;
Merunka, Dwight
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
3
,
pp. 385-405
Persistent link: https://www.econbiz.de/10011381384
Saved in:
3
Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism
Akram, Aneela
;
Merunka, Dwight
;
Akram, Muhammad Shakaib
- In:
International journal of emerging markets
6
(
2011
)
4
,
pp. 291-303
Persistent link: https://www.econbiz.de/10009424973
Saved in:
4
Brand origin and country of manufacture influences on brand equity and the moderating role of brand typicality
Hamzaoui-Essoussi, Leila
;
Merunka, Dwight
;
Bartikowski, …
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 973-978
Persistent link: https://www.econbiz.de/10009241407
Saved in:
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