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type_genre:"Book review"
~person:"Escalas, Jennifer Edson"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
~type_genre:"Guidebook"
~type_genre:"Reprint"
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Persönlichkeitspsychologie
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Brand
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Aufsatz im Buch
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Escalas, Jennifer Edson
Belk, Russell W.
6
Burke, Ronald J.
5
Sarges, Werner
5
Alvesson, Mats
4
Coupland, Christine
4
Erpenbeck, John
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Faix, Werner G.
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Kanning, Uwe Peter
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Moss, Gloria
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Rauch, Andreas
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Ashforth, Blake E.
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Bagozzi, Richard P.
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Barrick, Murray R.
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Bettman, James R.
3
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Erez, Miriam
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Frese, Michael
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Harrison, Richard T.
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Hofstede, Geert
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Hogg, Margaret K.
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Hunter, John Edward
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Kabst, Rüdiger
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Kaschube, Jürgen
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Kreiner, Glen E.
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Leitch, Claire M.
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Luthans, Fred
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McCrae, Robert R.
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Moser, Klaus
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Mount, Michael K.
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Rosenstiel, Lutz von
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Sackett, Paul R.
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Schmidt, Frank L.
3
Schneider, Benjamin
3
Thomas, Robyn
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Handbook of brand relationships
1
Strong brands, strong relationships
1
The why of consumption : contemporary perspectives on consumer motives, goals and desires
1
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ECONIS (ZBW)
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Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Strong brands, strong relationships
,
(pp. 81-94)
.
2015
Persistent link: https://www.econbiz.de/10011313057
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2
Self-brand connections : the role of reference groups and celebrity endorsers in the creation of brand meaning
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
Handbook of brand relationships
,
(pp. 107-123)
.
2009
Persistent link: https://www.econbiz.de/10003915578
Saved in:
3
Using narratives to discern self-identity related consumer goals and motivations
Escalas, Jennifer Edson
;
Bettman, James R.
- In:
The why of consumption : contemporary perspectives on …
,
(pp. 237-258)
.
2005
Persistent link: https://www.econbiz.de/10003932983
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