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type_genre:"Case study"
type_genre:"Sammlung"
~person:"Grandi, Stefano"
~person:"Sheth, Jagdish N."
~subject:"Marketing"
~subject:"Product quality"
~type_genre:"Collection of articles of several authors"
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
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The early years: information overload and quality perception
Jacoby, Jacob
;
Maheswaran, Durairaj
;
Haugtvedt, Curtis P.
; …
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2015
Persistent link: https://www.econbiz.de/10011444686
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Pubblica amministrazione e processi di qualità : studi di caso
La Rosa, Michele
(
contributor
);
Grandi, Stefano
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000931852
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