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type_genre:"Case study"
type_genre:"Sammlung"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Marktforschung"
~subject:"Purchase decision"
~type_genre:"Collection of articles of several authors"
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Marktforschung
Purchase decision
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8
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29.03.1996
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Malhotra, Naresh K.
Sheth, Jagdish N.
Berekoven, Ludwig
5
Eckert, Werner
5
Ellenrieder, Peter
5
Günter, Bernd
4
Helm, Sabrina
4
Herrmann, Andreas
4
Albers, Sönke
3
Garczarczyk, Józef
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Gustafsson, Anders
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2
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Dreyer, Marcus
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Gaul, Wolfgang
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Holzmüller, Hartmut H.
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Horváth, Péter
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Huber, Frank
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Jacoby, Jacob
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Olbrich, Rainer
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Sarstedt, Marko
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Starsetzki, Thomas
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Bennett, Rebekah
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SAGE library in marketing
7
Legends in consumer behavior
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ECONIS (ZBW)
9
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1
Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
3
Fundamentals of marketing research
Malhotra, Naresh K.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003445665
Saved in:
4
Fundamentals of marketing research ; Vol. 1
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530717
Saved in:
5
Fundamentals of marketing research ; Vol. 2
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530721
Saved in:
6
Fundamentals of marketing research ; Vol. 3
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530740
Saved in:
7
Fundamentals of marketing research ; Vol. 4
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530742
Saved in:
8
Fundamentals of marketing research ; Vol. 5
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530743
Saved in:
9
Fundamentals of marketing research ; Vol. 6
Malhotra, Naresh K.
(
contributor
)
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003530746
Saved in:
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