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type_genre:"Case study"
type_genre:"Sammlung"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Purchase decision"
~subject:"Welt"
~type_genre:"Collection of articles of several authors"
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Purchase decision
Welt
Theorie
31
Theory
31
Consumer behaviour
18
Konsumentenverhalten
18
Marketing theory
8
Marketingtheorie
8
Market research
7
Marktforschung
7
Decision
2
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Markenrecht
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Marketing
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29.03.1996
1
Advertising effects
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Case study
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Collection of articles of several authors
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Malhotra, Naresh K.
Sheth, Jagdish N.
Nijkamp, Peter
12
Siebert, Horst
10
Arestis, Philip
9
Baldassarri, Mario
8
Berndt, Ralph
8
Fabozzi, Frank J.
8
Oppenländer, Karl Heinrich
8
Apolte, Thomas
7
Backhaus, Jürgen G.
7
Frankel, Jeffrey A.
7
Paganetto, Luigi
7
Salvatore, Dominick
7
Zagóra-Jonszta, Urszula
7
Albach, Horst
6
Dunning, John H.
6
Greenaway, David
6
Karlsson, Charlie
6
Macharzina, Klaus
6
Mundell, Robert A.
6
Rugman, Alan M.
6
Swanson, Timothy M.
6
Acs, Zoltán J.
5
Buckley, Peter J.
5
Casson, Mark
5
Clarida, Richard H.
5
Fiorentini, Gianluca
5
Fischer, Manfred M.
5
Frey, Bruno S.
5
Giersch, Herbert
5
Goodhart, Charles A. E.
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Phelps, Edmund S.
5
Poser, Günter
5
Straaten, Jan van der
5
Tisdell, Clement A.
5
Welfe, Władysław
5
Xepapadeas, Anastasios
5
Zentes, Joachim
5
Basu, Kaushik
4
Brennan, Michael J.
4
Brockhoff, Klaus
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Freie Universität Berlin / Institut für Marketing
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International Conference on Relationship Marketing <1996, Berlin>
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Legends in consumer behavior
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Legends in marketing
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ECONIS (ZBW)
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Legal considerations applying to consumer decision making and purchase behavior - part 1
Jacoby, Jacob
;
Swann, Jerre B.
;
Krishna, Aradhna
; …
-
2015
Persistent link: https://www.econbiz.de/10011444742
Saved in:
2
Legal considerations applying to consumer decision making and purchase behavior - part 2
Jacoby, Jacob
;
Craig, C. S.
;
Malhotra, Naresh K.
-
2015
Persistent link: https://www.econbiz.de/10011444749
Saved in:
3
Research in consumer behavior
Monroe, Kent B.
-
2011
Persistent link: https://www.econbiz.de/10009238854
Saved in:
4
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
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