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type_genre:"Case study"
~accessRights:"restricted"
~person:"Bonatti, Alessandro"
~type_genre:"Non-commercial literature"
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Managed campaigns and data-augmented auctions for digital advertising
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014281869
Saved in:
2
How do digital advertising auctions impact product prices?
Bergemann, Dirk
;
Bonatti, Alessandro
;
Wu, Nianqiang
-
2023
Persistent link: https://www.econbiz.de/10014329135
Saved in:
3
Targeting in advertising markets : implications for offline vs. online media
Bergmann, Dirk
;
Bonatti, Alessandro
-
2010
Persistent link: https://www.econbiz.de/10008667424
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