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type_genre:"Case study"
~isPartOf:"Business Analytics"
~isPartOf:"Crowdfunding : the corporate era"
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Perceived brand localness : an empirical study of the German fashion market
Igelbrink, Jörg
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2020
Persistent link: https://www.econbiz.de/10012126925
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Perceived Brand Localness : An Empirical Study of the German Fashion Market
Igelbrink, Jörg
-
2020
-
1st ed. 2020
Jörg Igelbrink’s study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author’s findings identify a new...
Persistent link: https://www.econbiz.de/10012399058
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3
Crowdfunding and marketing
Berg Grell, Kevin
;
Marom, Dan
- In:
Crowdfunding : the corporate era
,
(pp. 29-40)
.
2015
Persistent link: https://www.econbiz.de/10011300794
Saved in:
4
YouTube
Holm, Josef
- In:
Crowdfunding : the corporate era
,
(pp. 46-62)
.
2015
Persistent link: https://www.econbiz.de/10011301271
Saved in:
5
Chrysler
Marom, Dan
;
Berg Grell, Kevin
- In:
Crowdfunding : the corporate era
,
(pp. 41-45)
.
2015
Persistent link: https://www.econbiz.de/10011301272
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