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type_genre:"Case study"
~isPartOf:"California management review"
~language:"eng"
~person:"Balmer, John M. T."
~person:"Braiden, Elizabeth"
~person:"Lightfoot, H. W."
~person:"Radnor, Zoe"
~person:"Willcocks, Leslie"
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California management review
Talent management : cases and commentary
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The practice of outsourcing : from information systems to BPO and offshoring
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Decision-making for supply chain integration : supply chain integration
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European journal of marketing : EJM
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Aligning identity and strategy : corporate branding at British Airways in the late 20th century
Balmer, John M. T.
;
Stuart, Helen
;
Greyser, Stephen A.
- In:
California management review
51
(
2008/09
)
3
,
pp. 6-23
Persistent link: https://www.econbiz.de/10003907463
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