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type_genre:"Case study"
~isPartOf:"Working paper series / Department of Economics, University of Missouri-Columbia"
~subject:"Markenführung"
~subject:"Network economics"
~type_genre:"Non-commercial literature"
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Markenführung
Network economics
Internet marketing
4
Online-Marketing
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competition
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Brand
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Brand image
3
Consumer behaviour
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E-commerce
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Electronic Commerce
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Konsumentenverhalten
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Markenartikel
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Online retailing
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Online-Handel
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Preiswettbewerb
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Price competition
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Website
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online marketplace
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Amazon
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brand equity
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platforms
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Brand management
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Internet
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Price discrimination
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Loginova, Oksana
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Working paper series / Department of Economics, University of Missouri-Columbia
Social Branding : Strategien - Praxisbeispiele - Perspektiven
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Discussion papers / CEPR
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3
Beiträge zum transnationalen Wirtschaftsrecht
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Faculty & research / Insead : working paper series
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Marken im Internet : Herausforderungen und rechtliche Grenzen für das Marketing
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Arbeidsnotat / Samfunns- og næringslivsforskning AS
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BSE working paper : working papers
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Building corporate identity, image and reputation in the digital era
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CESifo working papers
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CFS working paper series
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Cowles Foundation discussion paper
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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Erfurter Hefte zum angewandten Marketing
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European journal of marketing : EJM
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Forschungsbeiträge zum strategischen Management
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Handbook of research on effective marketing in contemporary globalism
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Institute for Prospective Technological Studies digital economy working paper
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Interaktive Wertschöpfung durch Dienstleistungen : strategische Ausrichtung von Kundeninteraktionen, Geschäftsmodellen und sozialen Netzwerken
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JRC digital economy working paper
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Journal of marketing theory and practice
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KOF working papers
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LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
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Markstones-Arbeitspapiere
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Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
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Simon Business School working paper
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The journal of brand management : an international journal
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Working papers / Universitat Pompeu Fabra, Department of Economics and Business
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Branded websites, marketplace selling and price competition
Loginova, Oksana
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2021
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