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type_genre:"Case study"
~person:"Alonso, Abel Duarte"
~person:"Burmann, Christoph"
~person:"Gause, Jan Moritz"
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Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
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2
Are social media and internet-driven technologies all they are cracked up to be? : a case study investigating professional sport "consumption"
Alonso, Abel Duarte
;
O'Shea, Michelle
- In:
International journal of leisure and tourism marketing …
3
(
2012
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10009658321
Saved in:
3
Bannerwerbung im Internet : Tipps für Praxis und Forschung
Gause, Jan Moritz
-
2010
Persistent link: https://www.econbiz.de/10008989174
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