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type_genre:"Case study"
~person:"Bastl, Marko"
~person:"Kowalkowski, Christian"
~person:"Witell, Lars"
~subject:"Sweden"
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Industrial marketing management : the international journal for industrial and high-tech firms
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Any way goes : identifying value constellations for service infusion in SMEs
Kowalkowski, Christian
;
Witell, Lars
;
Gustafsson, Anders
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 18-30
Persistent link: https://www.econbiz.de/10009734103
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